Segment is a customer data platform that helps businesses collect, standardize, and analyze customer data from various sources to improve their customer experience.
Automatically send follow-up emails or content based on lead behavior.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
Manage order returns, process returned goods, and update inventory accordingly.
Promote webinars, trade shows, or conferences, and automate attendee follow-ups.