Segment is a customer data platform that helps businesses collect, standardize, and analyze customer data from various sources to improve their customer experience.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Record increases or decreases in stock due to loss, damage, cycle counts, etc.
Allow employees to update personal, banking, or emergency contact details.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
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