Segment is a customer data platform that helps businesses collect, standardize, and analyze customer data from various sources to improve their customer experience.
Initiate internal tasks or service requests for facilities, maintenance, or production work.
Promote webinars, trade shows, or conferences, and automate attendee follow-ups.
Allow users to request product demos or free trials, signaling strong buying intent.
Collect detailed information from clients to create a formal customer record.