SAP Concur is a web-based travel and expense management solution designed to simplify expense, travel, and invoice management for businesses of all sizes.
Create and refine target personas for personalized marketing efforts.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
Initiate the purchase process based on a finalized quote or customer intent.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.