NIST (National Institute of Standards and Technology) is a federal agency that promotes innovation and industrial competitiveness by advancing measurement science, standards, and technology in the United States.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
Capture potential customer information for sales follow-up and nurturing.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Allow prospects to formally request pricing or proposals for services/products.