Cvent is a cloud-based platform that allows event planners to manage and organize their events, from online registration and venue sourcing to attendee engagement and analytics.
Collect emails and consent for marketing communication via newsletters and announcements.
Allow users to request product demos or free trials, signaling strong buying intent.
Measure conversions, bounce rates, and engagement for marketing landing pages.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
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