Cornerstone is a cloud-based human capital management (HCM) platform that helps businesses manage their HR, talent, and learning processes.
Collect applicant information for open positions; supports screening and recruitment workflows.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).
Allow users to request product demos or free trials, signaling strong buying intent.
Collect emails and consent for marketing communication via newsletters and announcements.
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