ADP (Automatic Data Processing) is a leading provider of cloud-based human capital management (HCM) solutions, offering payroll, talent, time, tax, and benefits administration for businesses of all sizes.
Allow users to request product demos or free trials, signaling strong buying intent.
Monitor spending on ad platforms (Google Ads, Meta, LinkedIn) and compare ROI.
Test different subject lines, layouts, or call-to-actions to optimize marketing effectiveness.
Plan, execute, and track multi-channel marketing campaigns (email, social, paid ads).